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Musk and oud: the two sides of Nusuk
Musk for every day
Musk has a long tradition in Arabian perfumery as a soft, clean note that stays close to the skin. In the Nusuk range it is the theme of scents such as Musk Al Tahara, which customers often pick for daily wear. These scents are easy to recommend because they rarely overwhelm, and they make a good first purchase for someone new to the category.
Oud for depth
Oud brings a darker, woody character. Agar Noir, named after agarwood, the wood from which oud is obtained, represents that side of the house. Customers who already know oud perfumes tend to look for exactly this direction, so it pays to keep at least one oud scent with a tester on the shelf.
Other eau de parfums
Next to these two themes the range includes 100 ml eau de parfums such as Tharaa, Ishq Al Ward and Al Mayan. Ishq Al Ward carries the rose ("ward") in its name, which gives your staff an easy way to introduce it.
Ajwaa and other Nusuk home fragrance
Nusuk is one of the houses behind our home sprays. The Ajwaa air fresheners are concentrated, and Ajwaa also has its own product page in the catalogue. Home fragrance lets a customer who enjoys an oriental perfume bring the same style into the house, and it is a low-threshold way to try a brand. Our article on air fresheners and car perfume explains where these products sell best and what to keep in mind for aerosols.
Body sprays: Nusuk for a wider audience
Perfumed body sprays from Nusuk are lighter and lower in price than an eau de parfum. In drugstores and convenience shops they can sell well on their own, and they work as a first step towards the full fragrance. Place them near the eau de parfums of the same house so customers see the connection.
Building a Nusuk shelf
- Two musk scents and two oud scents. This shows both sides of the house and helps staff ask the right question: soft and clean, or deep and warm?
- Two or three more eau de parfums. Tharaa, Ishq Al Ward or Al Mayan give regular customers something new to discover.
- Body sprays. One or two as an entry format for daily use.
- Home fragrance and gift sets. An Ajwaa air freshener or a Nusuk gift set as an extra item for the till or the holidays.
Keep a tester available for every eau de parfum and replace it regularly. After a few weeks your sales show which direction your customers prefer, so you can deepen stock in musk or in oud.
Nusuk online
For webshops, state the main note clearly in the product title or the first line of the description ("musk", "oud", "rose"), because many shoppers search by note rather than by brand. Add the brand name Nusuk and the size so the page matches more searches, and link each eau de parfum to related products from the house. Our article on oud, amber and musk gives you the vocabulary to describe them.
A conversation guide for your staff
Customers rarely ask for Nusuk by brand alone; they ask for "something with musk" or "a real oud". That makes Nusuk an excellent brand for advice-led selling. Start with one question: does the customer want a scent that stays soft and close, or one that is noticed in a room? Soft and close leads to the musk side, with Musk Al Tahara as the first suggestion. Noticed in a room leads to the oud side, with Agar Noir. A customer who mentions flowers can try Ishq Al Ward. Let them test on the skin and come back after a few minutes, because musk and oud both open up over time. Ending the conversation with a body spray or an Ajwaa air freshener from the same house gives the customer a second, smaller item and gives you a higher basket value without any pressure.
Writing these three directions on a small card next to the testers helps new staff and lets customers find their own way when the shop is busy.
Ordering Nusuk wholesale
EuroParfums is the official distributor of Nusuk and supplies retailers across Europe from the Netherlands. Log in to see prices and stock. Nusuk is part of our Dubai perfumes range and can be combined with Lattafa, RiiFFS, Fariis and Maison Alhambra to reach the minimum order value of €400.
Frequently asked questions
What kind of perfumes does Nusuk make?
Nusuk is known for musk- and oud-based eau de parfums such as Agar Noir and Musk Al Tahara. The range also includes other 100 ml eau de parfums, perfumed body sprays and concentrated Ajwaa air fresheners.
Is Musk Al Tahara suitable for everyday wear?
Musk scents such as Musk Al Tahara are often chosen as a clean, everyday fragrance. They stay close to the skin and rarely overwhelm, which makes them easy to recommend.
What is Ajwaa by Nusuk?
Ajwaa is the name of the concentrated air fresheners by Nusuk. You find them in our home sprays and in the Nusuk category.
Does Nusuk offer gift sets?
Yes. Nusuk is one of the brands in our gift set category, next to its eau de parfums, body sprays and home sprays.
What does the name Ishq Al Ward mean?
Ishq Al Ward roughly translates as "love of the rose". The rose in the name makes it an easy scent to introduce to customers who like floral perfumes.
How can I order Nusuk as a retailer?
Log in with your trade account to see prices and availability. The minimum order value is €400, and Nusuk can be combined with all other brands.