Fariis Parfum Wholesale: The Collection Explained for Retailers

Fariis parfum has become one of the names that shop owners ask us about most. Customers find the bottles on social media, see them in other stores and then go looking for a shop that stocks them. In our Fariis wholesale range you will find more than seventy eau de parfums of 100 ml, split into a ladies’ and a gentlemen’s selection. In this guide we explain how the collection is built up, which lines belong together and how you can turn Fariis into a shelf that sells, whether you run a perfume shop, a gift store or a webshop.

What makes Fariis interesting for a shop

Fariis combines the warmth of Arabian perfumery with styles that European customers already know: fruity, floral, gourmand and woody scents in a recognisable 100 ml eau de parfum bottle. For a retailer, three things stand out.

• One format, one shelf. Almost the whole range is a 100 ml eau de parfum. That keeps your shelf calm, your prices easy to explain and your reorders simple.
• Clear lines. Many scents belong to a named line, such as Riwayah or L’Uomo. Customers who like one scent from a line often come back for the next one.
• Both audiences. With a ladies’ selection and a gentlemen’s selection you can serve couples and gift buyers from the same brand.

The main Fariis lines at a glance

Riwayah

Riwayah is the largest named family in our Fariis range. It includes Riwayah The Only One, Riwayah Amalfi, Riwayah Lunara, Riwayah Azuro, Riwayah Imperium and Riwayah Harrison. Because the bottles share a family look, they work well side by side as a small wall. Several Riwayah scents appear among the most popular items in the Fariis ladies’ category.

L’Uomo

The L’Uomo line is aimed at men: L’Uomo Supreme, L’Uomo Nocturne, L’Uomo Titan and L’Uomo Noble. For barber shops and men’s fashion stores this line is a natural starting point, because four related scents give you choice without filling your shelf with unrelated names.

Stand-alone favourites

Next to the lines, Fariis has individual scents that customers search for by name. Murfaq is one of them: a ladies’ eau de parfum that people look up as “Fariis Murfaq” or simply “Murfaq”. Others include Mystic Oud, Pistachio Fusion, Exotic Lychee, Rose Melody, Afaf, Basira, Farah, Dedication, Haris and Haris Ember, Prometheus, Valorous Heroes, Bold Beast and The Warrior. The names alone tell you a lot about the direction: Mystic Oud for lovers of woody Arabian scents, Pistachio Fusion and Exotic Lychee for customers who like sweet and fruity perfumes.

How to build a Fariis shelf

You do not need the full collection to sell Fariis well. We usually advise shop owners to start small and let sales tell them where to grow.

1. Pick one line and three favourites. For example four Riwayah scents for women plus Murfaq, Mystic Oud and Pistachio Fusion. That gives you a family and a few names people search for.
2. Add the men’s side. Two or three L’Uomo scents next to the ladies’ shelf make Fariis an easy brand for gift buyers.
3. Keep testers out. Sweet and fruity scents in particular sell on the first spray. A tester per scent turns browsers into buyers.
4. Reorder in depth. After a few weeks you will see which two or three scents move fastest. Order those in larger numbers and swap the slowest scent for a new one.

Want to combine Fariis with other houses? Our buying guide for Arabic perfume explains how to mix well-known and newer names, and our article on oud, amber and musk helps your staff describe the scents.

Selling Fariis online

For webshops, Fariis has an advantage: people type the product names into search engines. Use the full name in your product titles, such as “Fariis Murfaq Eau de Parfum 100 ml” rather than only “Murfaq”, because shoppers search both ways. Write your own description per scent, mention whether it is a ladies’ or gentlemen’s perfume and add good photos of the bottle and the box. A short “complete the line” section, for instance with the other Riwayah scents, often leads to a second item in the basket.

Ordering Fariis wholesale from EuroParfums

We supply Fariis to retailers, webshops and distributors from Zoetermeer in the Netherlands. Prices and stock are visible after you log in with a trade account, so wholesale prices stay with business customers. The minimum order value is €400 and you can combine Fariis with all other brands in the wholesale shop, for example Lattafa or RiiFFS. Do you prefer to test the Riwayah or L’Uomo scents before ordering? Our showroom at Edisonstraat 111 in Zoetermeer lets you smell the Fariis range on working days from 9:00 to 16:00.