Parfum Groothandel: Arabian Perfume Brands for Shops in the Netherlands and Belgium

Retailers in the Netherlands and Belgium who look for stock usually type the Dutch words: parfum groothandel. The results show a mix of large trading platforms, designer wholesalers and general perfume suppliers. EuroParfums is different: we are a parfum groothandel that focuses on Arabian and Dubai perfume houses. In this article we explain what that means for your shop, which brands you can order and how a first order works.

Designer wholesale or Arabian wholesale?

A general perfume wholesaler sells the well-known designer brands that every department store carries. That market is crowded and margins are thin, because your customers can compare the same bottle everywhere. Arabian perfume houses work differently. Their scents are built around rich notes such as oud, amber, musk and rose, they come in recognisable bottles and many customers search for them by name. For a shop this means less direct price comparison and a range that stands out on the shelf.

The houses we supply

Our range is built around a small number of houses that we carry in depth, instead of a few items from many brands:

• Lattafa: the most searched name, with eau de parfums, body sprays, air fresheners and gift sets.
• RiiFFS: fresh and fruity scents next to the classic style.
• Nusuk: musk- and oud-based perfumes for daily wear.
• Fariis: a large collection of 100 ml eau de parfums in lines such as Riwayah and L’Uomo; see our Fariis guide.
• Maison Alhambra: eau de parfums in families such as Jean Lowe and Victorioso, plus 250 ml body mists.
• Manasik: including the Qasas collection, described in our Qasas article.

Next to perfume you can add perfumed body sprays, home sprays, car perfume and gift sets, so one supplier covers the whole fragrance shelf.

What shops in the Netherlands and Belgium order

Perfume and gift shops

Independent shops usually start with one or two houses and a mix of ladies’ and men’s scents, then add a second brand once they know what sells. Gift sets do well around the holidays.

Webshops

Online stores benefit from a broad catalogue under recognisable house names. Because many customers search for a specific scent, each product page can attract its own visitors.

Drugstores, barbers and fashion stores

Here a compact shelf works best: a few eau de parfums, body sprays and car perfume next to the till. The lower-priced formats are easy add-on purchases.

How buying from our parfum groothandel works

1. Create a trade account. We supply businesses only. After approval you see prices and current stock.
2. Choose and combine. Mix all brands and categories in one order. The minimum order value is €400.
3. Delivery. Orders are shipped from Zoetermeer; shipping within the Netherlands is free. For Belgium and other countries we inform you about the conditions for your address.
4. Visit if you like. Our showroom at Edisonstraat 111 in Zoetermeer is open Monday to Friday from 9:00 to 16:00.

Want more background before you order? Read our buying guide for Arabic perfume or the overview of how buying in bulk works.