The RiiFFS range at a glance
RiiFFS works with three formats that complement each other on the shelf.
Eau de parfum and extrait de parfum
The 100 ml bottles are the heart of the brand. Freeze in Flames is unisex, Ambre Nuit and Amora de Femme are among the eau de parfums in the selections, and La Fleur de Passion is another 100 ml eau de parfum in the range. Freeze Extrait de Parfum is a separate product with a higher concentration, so it is worth explaining the difference to customers who simply ask for "Freeze".
Perfumed body sprays and deodorants
Body sprays and deodorants such as the 200 ml Magnificent spray are lighter and cost less than a bottle of eau de parfum. They suit drugstores and customers who want a scent for every day, and they introduce the RiiFFS name to buyers who are not yet ready to spend on a full bottle.
Gift sets
RiiFFS is also one of the brands available as a gift set, which gives you a ready-made present from the same house for the holiday season.
Freeze in Flames: the RiiFFS scent people search for
Freeze in Flames is the RiiFFS product that shoppers look up most by name, both as "freeze in flames" and as "riiffs freeze in flames". The contrast in the name matches the scent: icy freshness from spearmint and bergamot against warm fruit and a dry, woody base. Because it is unisex, it belongs on both the ladies' and the gentlemen's shelf. Place it next to Freeze Extrait de Parfum with a tester for each, so customers can decide which version suits them.
Who buys RiiFFS
- Customers new to Arabian perfume. Fresh and fruity openings feel familiar to people who are used to European fragrances.
- Everyday buyers. A recognisable name and an affordable body spray make RiiFFS easy to pick up without much deliberation.
- Gift shoppers. Unisex scents and gift sets reduce the risk of choosing the wrong present.
How to present RiiFFS in your shop
Give RiiFFS its own small block rather than scattering the bottles between other brands. Start with Freeze in Flames, two or three scents from each selection and one or two body sprays. Customers who like an eau de parfum can then pick a lighter spray from the same house for daily use, and the other way around. Rotate testers so they stay fresh, and keep the bottles away from windows and spotlights.
Online, use the brand with the full product name in your titles ("RiiFFS Freeze in Flames Eau de Parfum 100 ml") and describe the scent in your own words. Shoppers who land on one RiiFFS product often look for the rest of the line, so link the products together on your product pages.
Combining RiiFFS with other houses
RiiFFS sits well next to Lattafa for widely known names and Fariis for more sweet and fruity choices. Together they give your Dubai perfume corner variety in style without filling it with unrelated names. Our article on perfume formats helps you decide how many body sprays to carry next to the bottles.
Explaining a RiiFFS scent in three steps
RiiFFS scents are easiest to sell when you walk the customer through the way they develop on the skin. Take Freeze in Flames as the example. In the first minutes the customer smells the top: bright bergamot, passion fruit, raspberry, red apple and spearmint. After a while the heart takes over, with spearmint, lavender, tea and sage giving an aromatic, slightly herbal feel. Later the base of cedarwood and musk remains, dry and smooth. Ask the customer to spray once on the wrist, walk around the shop and smell again before deciding. That small routine shows the whole scent, avoids a choice based only on the opening and gives your staff a natural moment to suggest a body spray from the same house for daily use.
The same approach works for any RiiFFS bottle whose notes are listed on the product page. Where the notes are not listed, let the name and the selection guide the conversation and let the customer's nose decide.
Ordering RiiFFS wholesale
We supply RiiFFS as official distributor to shops, drugstores and webshops across Europe. Prices and availability appear once you are logged in, and the minimum order value of €400 can be reached by combining RiiFFS with any other brand. Prefer to try first? The Zoetermeer showroom lets you smell the range on working days.
Frequently asked questions
Where does RiiFFS come from?
RiiFFS is a perfume house from Dubai. In our wholesale shop you find it under Dubai Perfumes, with a ladies' and a gentlemen's selection.
Which RiiFFS perfume is unisex?
Freeze in Flames is a unisex eau de parfum. That is why it is listed in both the ladies' and the gentlemen's RiiFFS selection.
Does RiiFFS make body sprays and deodorants?
Yes. Next to the eau de parfums we supply perfumed body sprays and deodorants, such as the 200 ml Magnificent spray, which are lighter and suited to daily use.
Is RiiFFS available as a gift set?
Yes. RiiFFS is one of the brands in our gift set category, so you can offer a ready-made present from the same house.
Which RiiFFS perfumes are there for women?
The ladies' selection holds the women's eau de parfums, with names such as Amora de Femme. Open the selection to see every scent with its size and availability.
How do I order RiiFFS wholesale?
Create or log in to your trade account to see prices and stock. Orders start from €400 and can be combined with all other brands.
