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Which Dubai perfume brands fit your shop
Each house in this category has its own character, and knowing the differences helps you decide where to begin.
Lattafa: the names customers search for
Lattafa is the most widely searched brand in the category. Its catalogue runs from eau de parfums such as 24 Carat Pure Gold and Beyond Precious to perfumed body sprays, air fresheners and gift sets, with separate ladies' and gentlemen's selections and lines such as Pride. For a webshop, those familiar names often bring visitors without any advertising.
RiiFFS: fresh and fruity next to the classics
RiiFFS offers ladies' and men's eau de parfums such as Ambre Nuit and Amora de Femme, the unisex Freeze in Flames and a series of perfumed body sprays. It suits customers who find traditional oud scents too heavy and are looking for something brighter.
Nusuk: musk and oud for everyday wear
Nusuk is strong in musk- and oud-based eau de parfums, from Agar Noir to Musk Al Tahara, and adds body sprays and concentrated Ajwaa air fresheners. Its musk scents are a frequent choice for a clean, daily fragrance.
Fariis and Maison Alhambra
Fariis brings more than seventy 100 ml eau de parfums, organised in lines such as Riwayah and L'Uomo, plus individual favourites like Murfaq and Mystic Oud; our Fariis guide explains the collection step by step. Maison Alhambra completes the category as a fifth house for retailers who want more variety on the same shelf.
How to put together a first order
With six hundred items to choose from, a plan saves both time and budget. A route that works for many types of shop looks like this:
- Pick two anchor brands. One widely searched house such as Lattafa and one with a different style, for example RiiFFS or Nusuk, gives you recognition and variety at the same time.
- Choose eight to twelve eau de parfums. Mix ladies', gentlemen's and unisex scents, and include a few names you have heard customers ask about.
- Add an entry format. Perfumed body sprays from the same houses let customers try a scent family at a lower price before they commit to the bottle.
- Finish with home fragrance or gift sets. An air freshener or a gift set from a brand that already sells for you is an easy extra item at the till.
The minimum order value is €400, so a first mix along these lines usually fits within one order. Our buying guide for Arabic perfume goes deeper into quantities and assortment choices, and our page on buying from a perfume wholesaler in Europe explains what to check before you choose a supplier.
Selling Dubai perfumes in a store or online
In the shop
Oriental fragrances sell on the first spray. Put out one tester per scent, group bottles by house rather than mixing them, and keep the most recognisable names at eye level. Staff who can explain the difference between oud, amber and musk close more sales; our article on Arabic fragrance notes is a quick way to brief your team.
In a webshop
Shoppers type product names, often with the brand in front, straight into search engines. Use the full name in your product titles, write your own description for every scent and mention the size and type (eau de parfum, body spray). A short block with other scents from the same line keeps visitors browsing instead of returning to the search results.
Storage, stock and reordering
Perfume keeps best away from direct light and heat, so store back stock in closed boxes and replace testers regularly. After the first weeks of sales you will see which two or three scents per house move fastest; reorder those in larger numbers and swap the slowest scent for a new one. Our guide to storing perfume stock covers temperature and shelf life in more detail.
Using our product information for your own listings
Every product page in this category shows the size and the barcode (EAN), and where available the scent notes. That saves work when you add items to your till system or webshop: scan or copy the EAN, take the size from the page and describe the notes in your own words. A short line that says whether a scent belongs to the ladies', gentlemen's or unisex side of a house helps shoppers decide faster. For gift buyers it also helps to mention whether the same scent family exists as a body spray or air freshener, because a second, smaller item is often added to the first.
Ordering from EuroParfums
We are the official distributor of the brands in this category and supply perfume shops, gift stores, webshops, wholesalers and retail chains across Europe from Zoetermeer in the Netherlands. Shipping within the Netherlands is free. If you would like to smell the range before ordering, our showroom at Edisonstraat 111 is open on weekdays from 9:00 to 16:00.
Frequently asked questions
Which brands are in the Dubai Perfumes category?
This category holds Lattafa, RiiFFS, Nusuk, Fariis and Maison Alhambra. We supply all five houses as their official distributor, so you can combine them in one order.
How many Dubai perfumes can I choose from?
The category contains more than six hundred items, from 100 ml eau de parfums to body sprays, gift sets and air fresheners. Current availability is shown once you are logged in.
What do Dubai perfumes typically smell like?
Many are built around oud, amber, musk and rose and are known for their long-lasting performance. There are also fresher and fruitier options, such as Freeze in Flames by RiiFFS.
Which Dubai perfume brand is best to start with?
Combine a widely searched house such as Lattafa with one that has a different style, for example RiiFFS for fresh and fruity scents or Nusuk for musk and oud. That gives you both recognition and variety.
Can I mix several Dubai brands in one order?
Yes. Every brand in this category can be combined with the rest of our catalogue. The minimum order value of €400 applies to the order as a whole.
Can private customers buy Dubai perfumes from EuroParfums?
No. We only supply businesses such as shops, webshops, wholesalers and retail chains. A trade account is needed to see prices and to order.